Leaflet Pricing
Leaflet Delivery Pricing
The Pricing structure for leaflet distribution is normally charged on a cost per 1000 basis, a discount structure is often in place for distributions of greater numbers.
As with most things in life people are always trying to push prices down and expect the same level of service, this must be at best a risky plan, but something many companies still try to do.
The cost of leaflet delivery is made up of a number of components, normal business running costs, then the costs per distribution involved, administration, logistics and delivery costs. Distribution costs can vary, but once again be realistic, do not expect to get a top level result if you drive the cost right down.
Be prepared to pay a reasonable rate for a good service.
How Many Do I Need ?
Most Leaflet Distribution companies have a minimum distribution number or minimum spend, this is often around the 5,000 - 10,000 items to be delivered level. This minimum order is to cover all the administration costs along with the distribution and logistic costs. Often larger distributions will attract a better rate per thousand.
Unlike other companies we can cater for Small orders, from 100 - 100,000 Leaflets or Flyers.
Areas often have far more households than people might imagine, quantities can soon run into 100,000 properties or more, so be very realistic with the area that you wish to cover.
Asking a company to deliver 10,000 leaflets into Blackburn is as you would guess a small drop in the ocean, but be assured this sort of request happens very often, whilst this can be done, the area as a whole will have an extremely low penetration level, so trying to analyze any feedback from the drop will be pointless.
Remember leaflet distribution is a very cost effective mass marketing method, the concept is to deliver large quantities on a regular basis.
Advertising
Is Your Advertising Budget Big Enough ?
Most companies have very little idea of what their advertising budget should be, and when they find out they are shocked to say the least, and dismiss the idea straight away.
Most small businesses seem to only advertise when they are desperate for business, and this is often too late, it is very hard to save a sinking ship, far better to avoid the iceberg to start with.
If your business is in difficult times, it will be very hard to find the funds to mount a successful advertising campaign, that is why it is vital to advertise at all times to maintain cash flow and to have to fund available to grow your business.
We would suggest that your advertising budget should be between 10- 20 % of your yearly turnover figure.
Please contact us for a Free No Obligation Quote.